Your website may have been at #1 for a given search term in Los Angeles yesterday. Today, you just vanished. It wasn't your fault. The search engine was in the process of revising its index and you were temporarily moved out of the search results.
There's only one way to prevent this kind of glitch from ruining your whole day: have more than one Web resource that:
- points to your business
- targets your keywords
- shows up in the search results
- links back to your business
Blog posts, Social Networking pages, downloadable PowerPoint presentations, classified ads on powerful classified sites, downloadable PDF reports and the like can all have SEO targeted titles and content that shows up at or near the top in search engines' results pages. That's because search engines now value people-created content over mere backlink content (like articles and backlinks from unrelated websites).
Okay, I've told you the how-to-do-it. It's up to you to get the what-to-do, when-to-do-it, where-to-do-it and why-to-do-it done for you by a professional who works with this stuff every day.
A little knowledge, wrongly applied, is more than dangerous. It wastes time and money, creates stress and generally backfires for those who really don't understand the inner workings of search engines (or the mindset of their Ideal Customers).
For real targeted local traffic in Los Angeles, all headed to your business, professional practice or service, do the above the right way.
